Walking around the streets of Kyiv it’s not easy to ignore the graffiti on the wall. From graffiti stencils advertising local hostels, tags and throw ups from the local graffiti writers and painted political slogans on the pavements, the city is filled with urban scrawlings. Some scrawlings however are prominent and stand out like a …
Faust for Nike Many a marketers have used iconic graffiti or street-art as dominant visuals in their campaigns in an attempt to make their brand look more “urban” or to associate their brand with an “edgy” and still quite mysterious subculture. It is still often regarded as fair game for companies to use these iconic …
A guide to using graffiti/ street-art in marketing campaigns – Revok vs H&M case study Read More »
Over the last decade you may have noticed an increase in articles concerning plummeting sales figures, collapsing department stores, and year after year falling Christmas high street sales figures. As online retail matures it is quickly closing the gap with the traditional brick and mortar retail experience, leading to the fast decline of many high-street …