A perfect example of Growth Hacking mentality – How one user used the Elon Musk JRE podcast to promote their rap video.

Growth Hacking is a mindset in marketing which focuses on growth in low cost and through leveraging unorthodox marketing routes. The concept concentrates on getting your product or service in front of a potential user base by targeting them indirectly – i.e. the comment section of a hugely popular podcast episode.