Business Strategy

A perfect example of Growth Hacking mentality – How one user used the Elon Musk JRE podcast to promote their rap video.

Growth Hacking is a mindset in marketing which focuses on growth in low cost and through leveraging unorthodox marketing routes. The concept concentrates on getting your product or service in front of a potential user base by targeting them indirectly – i.e. the comment section of a hugely popular podcast episode.

Could greengrocers in Greece have the key to retailers competing against online giants?

This is a vital lesson for highstreet retailers trying to compete with ever growing and aggressive online retailers. As the perceived risk of buying online diminishes they are closing the gap between buying in-store and online. Businesses have to invest in offering consumers more value and a much more immersive shopping experience.

The street-wear start-up guide to influencer marketing

We have released our Free guide for street-wear start-ups wanting to know more about influencer marketing. You can download the Guide in PDF format here (no e-mail sign ups or gimmicks, just a kick ass free guide)!     Want to learn more about how we could help your business? Check out to book a free (no …

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