Business Adaptation

Anything to do with current or future business adaptation

Facebook is the Chernobyl exclusion zone of the Internet

The year is 2020, Facebook has now been around for just over 15 years and has grown into a mammoth super-company with a market cap of over $800billion (CNBC, 2020). At the core of Facebook’s value lies it’s over 2.7 billion monthly users (Statista, 2020) which advertisers pay a hefty premium to engage with. Facebook …

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Kyiv’s weed and speed dealing Telegram bots

Walking around the streets of Kyiv it’s not easy to ignore the graffiti on the wall. From graffiti stencils advertising local hostels, tags and throw ups from the local graffiti writers and painted political slogans on the pavements, the city is filled with urban scrawlings. Some scrawlings however are prominent and stand out like a …

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Could greengrocers in Greece have the key to retailers competing against online giants?

This is a vital lesson for highstreet retailers trying to compete with ever growing and aggressive online retailers. As the perceived risk of buying online diminishes they are closing the gap between buying in-store and online. Businesses have to invest in offering consumers more value and a much more immersive shopping experience.