Facebook is the Chernobyl exclusion zone of the Internet
The year is 2020, Facebook has now been around for just over 15 years and has grown into a mammoth super-company with a market cap of over $800billion (CNBC, 2020). At the core of Facebook’s value lies it’s over 2.7 billion monthly users (Statista, 2020) which advertisers pay a hefty premium to engage with. Facebook is an old school platform, that didn’t particularly age well, from its beginning as a social media platform for use on campuses. In the early days Facebook used to ask users to add a valid
Cyprus the day after the Golden Passport scandals. Another bubble is burst. What’s next?
It’s the 31st of October and we are faced, yet again, in front of a huge burst bubble. Tomorrow marks the end of Cyprus’ troubled and heavily criticised Golden Passport scheme. The decision was announced after Al Jazeera’s investigative journalists released a follow up video to their original #Cypruspapers exposé. Following the release of the original video (linked below), Cypriot politicians were quick to cry out “entrapment” and suggested that the network had done a politically motivated “hit job” and was misleading and out of context in its report. They
A perfect example of Growth Hacking mentality – How one user used the Elon Musk JRE podcast to promote their rap video.
Growth Hacking is a mindset in marketing which focuses on growth in low cost and through leveraging unorthodox marketing routes. The concept concentrates on getting your product or service in front of a potential user base by targeting them indirectly – i.e. the comment section of a hugely popular podcast episode.
Authenticity is a growing form of currency
In the age of increasing self-awareness, authenticity is one currency set to keep growing.
Kyiv’s weed and speed dealing Telegram bots
Walking around the streets of Kyiv it’s not easy to ignore the graffiti on the wall. From graffiti stencils advertising local hostels, tags and throw ups from the local graffiti writers and painted political slogans on the pavements, the city is filled with urban scrawlings. Some scrawlings however are prominent and stand out like a sore thumb. Huge, badly written and present on most walls in the Ukrainian capital things like @CALLDRUGS and @DEALLERS grab your attention. You may wonder ”what is the @calldrugs or “@deallers” graffiti in Kyiv”?
How to establish your brand in the cannabis industry
In a market with overwhelming choices and low levels of consumer insight, branding and outgoing marketing communications become vital for companies trying to cut through the noise.
Reddit for entrepreneurs, marketers and start-ups. A Guide.
Redditors are a smart crowd. They’re smarter and more internet capable than most audiences out there. They will see straight through any superficial or cheap marketing gimmicks / pitches or sales and will rip you apart.
How to monetise a spotify playlist?
Have you built an awesome spotify playlist for a niche genre? Spent endless hours meticulously crafting a spotify playlist fitted to an exact mood or event? Wondering about how do people monetise their Spotify playlists? How to get your spotify playlist noticed? Obviously you want to share this curated masterpiece with the world. This quick guide will help you out.
How do i monetise my instagram page (if im not an influencer)?
Creating a killer instagram page requires countless hours of work, engagement and most importantly creativity. So you’re probably reading this wondering “so how can i monetise my instagram page?” .
Could greengrocers in Greece have the key to retailers competing against online giants?
This is a vital lesson for highstreet retailers trying to compete with ever growing and aggressive online retailers. As the perceived risk of buying online diminishes they are closing the gap between buying in-store and online. Businesses have to invest in offering consumers more value and a much more immersive shopping experience.
How do Youtubers like Memeulous make money?
ouTube is replacing television and cable tv in the 6-35 age groups ( Telegraph, 2016). The platform’s phenomenal growth has been, partly due, to millions of creators publishing their own unique content. Youtube monetises its content much like regular TV channels – through ads .
A guide to using graffiti/ street-art in marketing campaigns – Revok vs H&M case study
Faust for Nike Many a marketers have used iconic graffiti or street-art as dominant visuals in their campaigns in an attempt to make their brand look more “urban” or to associate their brand with an “edgy” and still quite mysterious subculture. It is still often regarded as fair game for companies to use these iconic artists’ visuals in their campaigns, without the artist’s permission, as a method of boosting their brand appeal (often to young hypebeasts*) , as they are often done illegally and in a “public domain”. However as
The street-wear start-up guide to influencer marketing
We have released our Free guide for street-wear start-ups wanting to know more about influencer marketing. You can download the Guide in PDF format here (no e-mail sign ups or gimmicks, just a kick ass free guide)! Want to learn more about how we could help your business? Check out guerrillagorilla.co to book a free (no gimmicks) consultation for your business.
The Rise Of The Micro-Influencer
What is a micro-influencer?
A micro-influencer is generally considered an influencer with under 150k followers. However influencers with even smaller audiences, between 3k-45k followers can drive significant results by offering brands privileged access to an ultra-targeted, and engaged, audience.
The Death of the UK High Street (and how retailers can compete with aggressive online retailers)
Over the last decade you may have noticed an increase in articles concerning plummeting sales figures, collapsing department stores, and year after year falling Christmas high street sales figures. As online retail matures it is quickly closing the gap with the traditional brick and mortar retail experience, leading to the fast decline of many high-street giants and independent retailers alike. How online stores are closing the gap between online traditional retail: Price competitiveness: Online retailers are slowly dominating the marketplace as their lack of significant overhead costs (in terms of